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Digital Marketing Agency for Value-Aligned Creatives, Entrepreneurs, and Non-Profit.

 

Growing site traffic and conversions through SEO, paid ads, and web analytics for brands that make the world a more beautiful place

Your Digital Marketing Strategy Should Include:

01

Define Your Target Audience, Niche, Branding & Messaging

We believe in knowing your customers first, then creating the perfect brand and digital experience for them based on market and user research.

02

Build A Website That Attracts & Persuades Your Ideal Customer

We believe in creating websites that have compelling call-to-actions, good SEO backbones, and are enjoyable to use on any device.

03

Launch Your Site And Grow Your Traffic And Conversions

We believe that it doesn’t stop at the launch of a new website. You need to increase traffic to your site using social media, blogging, affiliates, email lists, SEO and digital advertising.

So, Are You Ready For More Website Traffic and Leads?

Boop Digital is an online marketing agency that helps launch and grow websites for value-aligned creatives, entrepreneurs, and non-profits.

We are experts in SEO (Search Engine Optimization), Pay Per Click (PPC) Digital Advertising, WordPress, Google Analytics, Lead Generation, and Content Creation. We also offer consulting, public speaking, and training and education in these digital marketing specialties.

We like to work with people and organizations who are making the world a more beautiful place through their creativity or social impact. We are committed to making top-tier digital marketing strategy and execution accessible and transparent.

We Help You Grow Through Our Digital Marketing Services:

WordPress Design + Development
Search Engine Optimization (SEO)
Pay-Per-Click (PPC) Advertising
Marketing Tracking + Reporting

Meet Lo (Lauren Kyle)
(They/Them/She)

Founder & CEO Of Boop Digital

I got into digital marketing during my time at university studying sociology & anthropology by starting a lifestyle blog and brand that I built from scratch and grew an online community from. Before I knew it I was building brand partnerships with beauty companies, growing an Instagram following, and pursuing web development and design.

I’ve worked in digital marketing now for 10+ years as a freelancer, in-house specialist, marketing team lead, and business owner who helps startups go from a following of zero and no branding or digital presence to a booming business with a major digital impact.

I also work on community building in the creative entrepreneurial and non-profit space as a co-leader of the Vancouver chapter of Rising Tide Society and a digital marketing educator at a variety of conferences, masterminds, and networking groups.

The vision behind Boop Digital is to create high-end digital strategies and campaigns for creatives, entrepreneurs, and non-profit in an accessible and transparent way. I believe in ethical digital marketing practices and investing my time in projects that have a positive impact on the world.

Lo (Lauren Kyle) on Social:

Boop Digital on Social:

Give Lo a Boop

100+

Web Experiences & Brands Built

32+

Different Industries We’ve Executed Digital Strategies In

0-15,000

Organic, Authentic and Engaged Instagram Followers Gained for Accounts I Manage in 9 Months

$300,000+

Annual Advertising Budgets Managed

17+

International Markets Served

75+

Technical SEO Website Audits Conducted

300-500%

CTR Growth in Ads When Compared to Industry Standards

10+

Years of Digital Marketing Experience

11,500+

Entrepreneurs Educated To-Date

What Lo Is Also Known For:

“Consuming way too much Diet Coke and iced coffee, spontaneous philosophical discussions & tarot readings, making bougie cocktails, for friends, knowing every current moon transit, anything artsy, thrifting around town, playing Dungeons & Dragons every Wednesday night, running off into the mountains any chance I get.” – Lo

Boop Digital distributes 5% of our total profits to BIPOC reparations, LGBTQIA2S+ support, climate action, and housing rights through the following charities: Raincity Housing, Qmunity, Downtown Eastside Women’s Centre, and Aboriginal Mother Centre Society.

We encourage our clients and contractors to incorporate social impact into their financial business models.

Read Our Digital Marketing Blog

Tag Along on IG @boopdigitalmarketing

#google just started rolling out their September 2022 broad core update. This means a massive under-the-hood algorithm change. So mark your calendars on this date so you can make note of any big changes to your web traffic. It helps to make sense of the data 😉 Boop! #googletips #digitalmarketing #seo #seotips #searchengineoptimization #seoagency #marketingagency #marketingtips
WE'VE ADDED A NEW SEO SERVICE! After careful research and thought, we have created a 25-point checklist on all the things you need to do to make a new website project truly SEO-ready. We are now offering an SEO Add-on For New Website Projects that you can purchase so that we can work alongside your web designers and developers to ensure that you have the highest chance of ranking high in search results for your new website. We have specific steps and things to check during the page planning stage, design stage, and post-launch. This service costs $1500 base + $300/per page. If you are doing a redesign or switching from an old domain to a new domain there are many additional SEO considerations to avoid broken links and losing your current SEO rankings and our SEO Add-On service costs $3000 base + $300/new page. Contact us for more details so that we can go over the specifics before you decide to undergo a new web project. Boop! #seo #seoagency #seotips #googletips #searchengineoptimization #digitalmarketing #digitalagency #digitalmarketingagency
Why is SEO (Search Engine Optimization) important for building your online business? 1) Your website will show up higher in Google search results 2) Thus your website will get more visitors (we call this organic traffic) and FOR FREE! 3) The more website visitors you get, the more likely some of those visitors will convert into leads or customers. So you want to grow the traffic to your site. 4) You will slowly grow high-quality, useful content for your customers on your site that lasts forever. The impact of SEO is long-lasting! 5) Have control over your sales funnel on your own site. Want more conversions? You can improve your conversion rate on your own website easier than on channels that you don't own or have less control on settings for (such as social channels). 6) Build your email list through the content on your site, so that you can use it to sell to and to upload your owned first-party data to other advertising platforms. This is super important for future-proofing your digital marketing strategy because by 2023 cookie data, and third-party data won't be useful or allowed anymore on major advertising platforms. #seo #searchengineoptimization #seoagency #googletips #digitalmarketing #marketingtips #digitalmarketingagency #boopdigital
Breaking Digital Marketing News: Google Search Console will now automatically index video content on your websites! 🎥 #seo #searchengineoptimization #googletips #seotips #digitalmarketing #seoagency #digitalmarketingagency
Outline of our Boop SEO services available to you! Our clients come from all around the world and we typically work with only value-aligned creatives, entrepreneurs and non-profit. Happy optimizing! #seoagency #seo #digitalagency #marketingagency
Meet the person behind the digital marketing magic! Boop Digital CEO/Founder Lo is an expert who values ethical marketing practices that help grow website traffic for value-aligned creatives, entrepreneurs, and non-profit. When they aren’t scouring data in Google Analytics, Lo enjoys escaping to the mountains or beach, photography, fashion, illustration, astrology, tarot, making bougie cocktails for friends and finding a disco to shake their booty at. You can find them over at @everydaybylo :)
Last up in our SEO 101 series on metadata is this free workbook you can use to work on your own meta descriptions in your business! Just visit boopdigital.com/free-meta-data-checklist to get your copy. We cover choosing your focus keyword for the page/post, and writing and optimizing your page title, url, and meta description for that focus keyword. #seo #seotips #googletips #seoagency #digitalmarketing #onlinemarketing
A new blog post is live on boopdigital.com/blog answering 10 common questions about meta descriptions. We kept this one short and breezy and it includes a sign-up to download a free PDF copy of our SEO workbook for editing meta data. #seo #seotips #googletips #seoagency #digitalmarketing
Use these handy checklists to make sure that you are writing meta descriptions, SEO page titles, and slug URLs for each of your pages/posts that are correctly optimized for search engines. You can also download a complete PDF guide to download at boopdigital.com/free-meta-data-checklist in exchange for your email. Writing effective meta descriptions is one of the most important aspects of SEO. On our blog, we also have a post where we show you how to do it right. If you still have any questions, feel free to reach out! #seo #seotips #googletips #seoagency #digitalmarketing #onlinemarketing
Next up in our SEO 101 series on meta data is where to edit it. If you have a WordPress or Squarespace site this is super easy to do. For WordPress all you will need to do is download the free Yoast SEO plugin and then edit your meta description, page title, and URL slug on the post or page editor itself. If you have a Squarespace site you can edit your meta description, page title, and URL by going into the page settings and clicking the SEO menu option. Make sure that you do this process for every single page or post you publish online. Next up we will post some checklists you can use to make sure all your meta data is optimized properly. Happy writing! #seo #seotips #googletips #digitalmarketing #seoagency
Next up in our SEO 101 series on Meta Data - where does your meta data even show up in Google search results, social media and on your website? Although your SEO page title, URL, and meta description may not show up in a prominent place in your web design it does show up in other places around the web and is an important element to optimizing a post or page for a specific keyword. #seo #seotips #googletips #digitalmarketing #seoagency
This week we are going to be posting a series on metadata! We will cover what is metadata, where it shows up online, where to edit it on your site, and finish with some handy dandy checklists on how to optimize each type of metadata on your blog post or web page. Buckle in for this series of SEO 101. As per usual, if you have any questions, leave a comment or shoot us a DM and we would be happy to answer! :) #seo #seotips #googletips #digitalmarketing #seoagency
We have two new tutorials on the blog! Learning how to track conversions on your website and in your ad campaigns is possibly one of the most important metrics in digital marketing no matter what style of campaign or strategy you are deploying. We put a lot of TLC into these tutorials so that you have a complete step-by-step guide to tracking conversions for your business. (As per usual, this is the sort of thing you can hire us to do as well, but we like to educate and empower you to do things as an entrepreneur as well!) Happy learning! Boop!
People type new search terms every day, and most of these are long-tail keywords. Because these search terms are so new, there are not going to be many (if any) web pages ranking for these keywords. This means there is an opportunity for you to create content for each of these search terms before anyone else. Use a keyword research tool to find long-tail keywords related to your business. (A long-tail keyword looks more like a sentence or question, rather than just 1-2 words). Create a new piece of content for each of these long-tail keywords using the search term sentence/question as your page title (H1 tag). Sure, each of these brand new long-tail keywords might not get much traffic (YET), but by consistently doing this for each one, you will quickly outrank your competition. #googletips #seotips #seo #google #digitalmarketingtips
How to optimize your Google My Business listing #tipsandtricks for showing up in local search results 🔎🧐 #seo #seotips #googletips
Making sure you have a free Google My Business (GMB) listing is an important factor for your business showing in local Google search results. When someone types something like 'digital marketing agency near me' - a Google My Business (GMB) listing that matches the user's location is what helps determine whether or not you show up. You will need to have a physical mailing address in order to get verified for a GMB listing. If you do not have an actual office space, you can sign up for a mailing address at a local coworking office and use that for your listing. Once you have a verified GMB profile set up, work through this handy checklist to make sure that your listing is optimized properly for local search engine results!
If we were a Pokemon card, these would be our stats 🤓 can't wait for our next evolution 🤩
New post is live on boopdigital.com/blog if you want to learn more about how to set up Google Analytics for your Squarespace site. Thankfully Squarespace makes this pretty simple with their Google Analytics integration. All I ask is that you pretty please set up the version ‘Google Analytics 4’ so that you future-proof your data! Boop!

"Expert with a wonderful personality!"

- MJ Kim

"Lauren had a keen interest in answering my questions in a language I can understand & she helped me demystify the tech part of SEO. I learned valuable, up-to-date information & how to implement concrete action plans. I highly recommend Boop Digital."

- Marilaine Delisle

"I learnt a lot from Lauren about maximising SEO for my website and in an easy to understand way. Definitely would recommend Lauren to other small business owners!"

- Angela Lester

"Lauren is an SEO and digital marketing genius, but she makes everything really approachable! She is knowledgable about so many areas of online marketing and answered all of my questions in a way that made everything feel so much more manageable and doable! I would definitely recommend working with her for whatever online marketing needs you have; she's the best!"

- Leslie Roberts

"Lauren's SEO knowledge is solid and she is able to communicate it clearly and simply for non technical folks like me, both verbally and in print/writing. She's got a great attitude and heart to help, so that with her technical expertise, is a winning combination for anyone who is looking for a good client experience."

- Justine Hwang

"Lauren did an amazing job sharing her SEO knowledge with our group of creative entrepreneurs. She's very thorough and professional. (and super friendly 😉 ) I'd recommend her to anyone needing some help being found on google!"

- Tanja Aelbrecht